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Celebrate You! Celebrate Life!

#PINKDAYTOSHINE

Celebrating & Honoring Breast Cancer Survivors &
Those Gracefully Fighting It.

OCTOBER 26TH, 2022

REGISTRATION OPEN FOR PINKDAYTOSHINE 2022 ONLINE GETTOGETHER - CLICK HERE !

ABOUT #PINKDAYTOSHINE

Founded by Nithya Rajkumar in 2018, PINKDAYTOSHINE celebrates and honors the brave survivors & those gracefully fighting Breast Cancer.
As a Breast Cancer Awareness photography project PINKDAYTOSHINE captures and shares stories and portraits of hope, positivity and resilience.

Taking place every OCTOBER 26th, PINKDAYTOSHINE is a casual get-together bringing together the brave survivors and those are currently fighting Breast Cancer.
It is a day to connect and celebrate the journey and the beauty of these individuals and their own personal stories.

Every year 10 Breast Cancer Warriors enjoy a special portrait photoshoot by Nithya Rajkumar Photography, inclusive of professional make up artistry and gifts from compassionate brands who together join the #PINKDAYTOSHINE cause. While gifting the ladies lovely portraits and a memorable day lifting their spirits up , this project shares their personal message to inspire others living alongside breast cancer.

"Each of these women I have connected with via #PINKDAYTOSHINE have fought through some toughest situations, yet risen like a Phoenix and embraced their lives to the full. My photography project aims to capture images that bring out the inner light & positivity of these brave warriors of Breast Cancer, for the world to see & be inspired by. It is a day for them to truly SHINE!
It takes a lot of courage to come forward and share the most vulnerable days of your life and share your personal story. Each of these women come forward to give hope to someone who is currently coping with breast cancer. #PINKDAYTOSHINE has been a truly humbling experience as a photographer.
No matter how tough the situations have been, these women didn't let cancer write their story. I hope these portraits and stories will inspire positive thoughts in those who are battling breast cancer and bring awareness to others about breast cancer and the importance of early detection. "
-Nithya Rajkumar

OUR STORY

#PINKDAYTOSHINE warriors

Together we raise Breast Cancer Awareness and give hope to & inspire others fighting their battle with cancer.

Click To Read All Stories

"Awareness is key to beating Breast Cancer!
Share this page with a friend who needs a gentle reminder for a self examination or a screening.

Early Detection can help win the battle."

Founder - Nithya Rajkumar

Nithya is a licensed portrait photographer based in Dubai, UAE and is deeply passionate about empowering women & mothers.
Nithya has been using photography as a medium to conduct various socially impactful projects.
In 2018, Nithya founded #PINKDAYTOSHINE to celebrate the strength , positivity & resilience of brave women who have been battling breast cancer. Through the portraits and stories captured, Nithya hoped to give hope to those coping with cancer.

"Each of these women rose like Phoenixes , embracing life with open arms! The zest for life , strength and resilience carried by the women I have had a chance to connect with is admirable. PINKDAYTOSHINE is a day celebrating the zest for life carried by these ladies , a day for them to truly SHINE!
I feel truly blessed to have had those candid chats & to have been able to photograph them. Their personal stories & inspiring messages will give hope to many others currently coping with Breast Cancer. " - Nithya

Seasoned Retail Professional, Licensed Photographer, Fashion Graduate, Mother to a pre-schooler

Testimonials

What our guests and participants have to say!

It is a very noble intent to spread the awareness, help other people , mostly other ladies who are in this situation with Breast Cancer now. Hopefully this website will give them inspiration and useful information from the website. I'm wishing you all the success. And you are doing a fantastic thing Nithya. It's pleasure knowing you and knowing such a pure wonderful person that really wants to help and has put so much of time into this beautiful deed. Again wishing you all the success.
Irina McGowan
Psychotherapist, Clinical Hypnotherapist, BWRT, CBT and NLP Practitioner.
Breast Cancer Warrior, Dubai UAE
Participant & Speaker #PINKDAYTOSHINE 2019
I was first invited to join PINKDAYTOSHINE in October 2019 whilst in the throws of chemotherapy. I was very nervous to attend as originally found it difficult to speak to other sufferers, surviors, warriors etc, and also due to having lost all my hair at this time. Nithya reached out to me and I went along to her event. It was truly amazing, I met some wonderful women and had my make up done, which was a real treat. I have now attended 2 events and Nithya puts her heart and soul into helping ladies feel good about themselves at just a tough time.
Tara Rowledge
Founder Lounge Spa, Dubai
Participant #PINKDAYTOSHINE 2019 and 2020 event
Firstly I would like to thank Nithya for making me part of #pinkdaytoshine2020. I usually do not like myself in photo's, I smile funny and I always blink at the wrong time. Nithya and her volunteer makeup artists and all the other wonderful ladies made me feel welcome and more at ease straight away.
Nithya picked up on my insecurities during the photo shoot and gave me pointers to help me feel more relaxed, she wanted to bring out my best self in the photographs and show how even though I'm going through chemo that I can shine. Thank you again Nithya for doing this for all who have gone through and going through breast cancer.
Jennie Hennessy
Breast Cancer Warrior, Dubai UAE
Participant #PINKDAYTOSHINE 2020
The photoshoot and zoom event organized was fantastic. The testimonials of each of the brave survivors were so touching. I was particularly taken over by the lady psychiatrist speech.What she said is so true and on education.I am happy I participated on behalf of the Embassy Of Malta and hope I was helpful in a small but hopefully significant way.
I wish to commend Nithya for her efforts in giving a platform to women battling cancer. She is an inspiration and her admirable courage continues to radiate courage onto others. I wish, now more than ever, all lady warriors the fortitude to maintain their strength of spirit.
Maria Camilleri Calleja
Ambassador of the Republic of MaltaPermanent Representative-Designate to IRENA Abu Dhabi, U.A.E.
Speaker #PINKDAYTOSHINE 2020 ZOOM event
Gift Sponsor
One of the biggest impacts of cancer and chemo on women is the difference in how we see ourselves when we look into the mirror. Nithya created an event that helps women see the beauty inside and outside, which is absolutely amazing. It was a pleasure to be a part of something like this, and to meet Nithya, who is so committed to the cause.

Umaima Tinwala
Breast Cancer Warrior
Knowledge and Communication Manager, Dubai
Participant #PINKDAYTOSHINE 2019
Speaker #PINKDAYTOSHINE 2020 ZOOM event
Thank you for organizing this lovely event that created great impact on all fighters and survivors who attended and enjoyed sharing their stories. Looking forward to seeing the many images and stories through your eyes.
Souzan Salah El Din
Breast Cancer survivor , Teacher , Dubai
Participant and Speaker #PINKDAYTOSHINE 2019
Pinkdaytoshine in itself is a very special project Nithya created for us. I am glad to be a part for two years. It lights the hearts of the survivors and patients who are in Breast Cancer, who have participated in this event. I its such a nice, knowledgeable and supportive program for us. I participated in the photoshoot event prepared by Nithya two years ago in 2019. It was really a very good one. She arranged for photography and also had makeup artists. The makeup, especially my eyes were done so well. My family was very happy to see my photos and how I looked. I am very thankful to Nithya for letting me take part and experience all these things. Inshallah. I would whole heartedly take part in PINKDAYTOSHINE when ever Nithya would contact me. Thank You.
Gulshan Abdul Nabee
Breast Cancer Warrior, Dubai UAE
Participant #PINKDAYTOSHINE 2019
Thank you Nithya for inviting us to attend, support & share our journeys with breast cancer on the Zoom get together this year. This is the third year Nithya is hosting the PinkDayToShine event.
The insightful advice of the psychiatrist Doctors was the best takeaway of the evening.

Nithya Rajkumar is a beautiful, kind, generous, loving soul, who lives her life with purpose. I was fortunate to attend her PinkDayToShine event a year ago, which coincided with my Parsi birthday (as per our religious calendar). The morning is etched in my memory as she and her team pampered us from the moment we entered the room, till we left. With pink balloons, flowers, pastries and cupcakes, goodie bags and smiles all around, the atmosphere was filled with unconditional love and joy from ladies who were complete strangers to us cancer survivors, who offered their time and talents from their hearts, probono. I treasure the memories as I felt like a kid on my 60th birthday, being pictured holding the colorful balloons with so much happiness oozing in the room. Although I met Nithya for the very first time that day, her professionalism and to do attitude came through vividly, making me admire her zeal and determination to do something for a cause she believed in. Watching the amazing quality of her work on social media, I am sure Nithya will keep shining her talent and passion through the smiles she brings to so many faces, making them feel beautiful and loved. Creating beautiful memories to cherish is Nithya's inherent gift. I wish her every success she is so deserving of. God bless you always with continued power & zeal to offer selfless service towards others.
Goolcher Navdar
Breast Cancer Survivor
Participant #PINKDAYTOSHINE 2019
Speaker #PINKDAYTOSHINE 2020 ZOOM event
Great initiative Nithya. God Bless.
Excellent photographs, especially boosting the confidence of the breast cancer survivors. Portraying them the way they are ( natural beauty) some pics without artificial wigs, showing the world that they are beautiful the way they are was exemplary. I m sure their lives will never be the same but with more added value.
Bringing up women of different cultures and countries to speak was unique about the session.The session brought a sense of unity that you are not alone in this battle of cancer is what I loved.
Dr Ivy Varghese , India
Participant #PINKDAYTOSHINE 2020 Zoom Event
It was well organized wonderful event . Thanks so much for everything.
I have known Nithya for the last 2 years with the Pink Day To Shine campaign and her work is nothing less than commendable. Her styling experience, photography and dedication towards our journey has been amazing. I look forward to more events with her and her team.
Priyanka Gupta
Breast Cancer Survivor
Participant #PINKDAYTOSHINE 2019
Participant #PINKDAYTOSHINE 2020
Speaker #PINKDAYTOSHINE 2020 ZOOM event
I was part of the Pinkdaytoshine 2020 shoot. The photos were great! The relaxed atmosphere made it easy to be part of and meeting ladies with similar experiences was so good!
I found it interesting to listen to the medical experts at the Zoom session on the 26th.I loved that advice to 'MAKE A LIST of what makes you happy when you are in a happy place.'
I would like to be part of future #pinkdaytoshine events. Wishing Nithya and everyone the very best.

Cheryl Cox
Breast Cancer Survivor
Participant #PINKDAYTOSHINE 2020 Shoot & Zoom Event
I was pleased and excited by the time I spent there for the PINKDAYTOSHINE shoot with Nithya and Priyanka artist doing my make up. It was so good and pleasant to have a professional make up and some photo shoots done . Nithya was a nice and caring event organizer , she always offered the snacks , water and the drinks . Gave a present bag at the end and was organized and very professional doing her work . That was my first time taking part in such an event , so I could say it was perfectly organized . Thank you

Zoom meet on 26th October: It was good to meet people with the same problem. It was great to have doctors during the zoom meeting , who could share their advice and answer the questions . It would be great to have them always , and even more specialists if possible in coming years.
Anna Liamtseva
Breast Cancer Warrior
Participant #PINKDAYTOSHINE 2020 PhotoShoot
Speaker #PINKDAYTOSHINE 2020 Zoom Event
Photographs were so special and stunning that each of the warriors looked like real models. The Zoom event was incredible because every speaker & participant was truly encouraging.
My take away from the session on October 26th was that, "Inner strength leads us from just surviving to thriving warriors."
Wishing you Nithya and all the others the very best.
Dr Veena
Ophtalmologist, India
Participant #PINKDAYTOSHINE 2020 Zoom Event
Dear Nithya Thank You for a lovely day and organizing an event for all who are battling and survivors of Breast cancer. We all had a nice time and empathising and hearing their stories of struggle and survival.
Thank the organizer Nithya, sponsors and all those who put in tremendous effort to make this event successful.
Also thank you for the goody bags for each one of us. Look forward to such more events.
Premila Dsouza
Breast Cancer Survivor
Participant and Speaker #PINKDAYTOSHINE 2019
Thank you very much Nithya for the invitation to #pinkdaytoshine. I am undergoing my Chemo and I am really happy to be part of this special event.
I volunteered for the photoshoot in 2019 with makeover and had a lovely experience. It was great meeting other Cancer warriors and share personal experiences.

Rekha Gupta
Breast Cancer Survivor
Participant #PINKDAYTOSHINE 2020 PhotoShoot
Thank you Nithya for organizing this wonderful online event on the 26th Oct. It was so nice seeing all these inspiring women sharing their stories of strength and survival and their photos were beautiful. I also loved listening to the great advice and tips from the three doctors. Biggest takeaway from the event is feeling inspired and grateful for my health.

It was great having the experts talk about breast cancer and mental well-being. It will be good to raise awareness about early screening and early detection.
Avan Pasha
Breast Cancer Survivor, Abu Dhabi
Speaker #PINKDAYTOSHINE 2020 Zoom Event
Pinkdaytoshine online event was a well organized Program. I could share my experiences and feelings when I was diagnosed with others. I hope it would help someone out there going through Breast Cancer. It was great to see the photos of fellow women warriors. I hope to be part of this again next year.

Sunitha Narayan
Breast Cancer Survivor , Al Ain
Speaker #PINKDAYTOSHINE 2020 Zoom Event
I had an amazing experience at the pinkdaytoshine, two years in a row. Nithya made us feel truly special and enabled us to shine through the amazing photography that she does. The pictures look Ahmazing!!! thank you so much.
Yusra Zubair
Breast Cancer Survivor
Participant #PINKDAYTOSHINE 2019
Participant #PINKDAYTOSHINE 2020 PhotoShoot
Speaker #PINKDAYTOSHINE 2020 Zoom Event
Thank you to Nithya of #Pinkdaytoshine. I was part of the Pinkdaytoshine 2020 shoot. She did a wonderful photoshoot experience for me , make up and with gifts included. To see other ladies who survived the cancer made me feel that I am not alone in this journey.
Nithya is such a sweet lady who has devoted her time and effort for the breast cancer awareness, it also good to know that she has a heart for the ladies who has been through the battle of breast cancer. A big thank you to Nithya and all the volunteers of #Pinkdaytoshine!

Cheryl Cox
Breast Cancer Survivor
Participant #PINKDAYTOSHINE 2020 PhotoShoot
Speaker #PINKDAYTOSHINE 2020 Zoom Event
I was part of the PINKDAYTOSHINE zoom meet on 26th October. Dr Al Bashir speech and the Stories Breast Cancer warriors was very relevant to me. I hope to hear more stories from #pinkdaytoshine.

Wafa Al Farra
Breast Cancer Survivor, Abu Dhabi
Participant #PINKDAYTOSHINE 2020 Zoom Event
Thankyou so much maam Nithya. It was a lovely online session. Hats off to you for the effort you put in. It is wonderful to understand that you can feel beautiful even during chemotherapy. The photos were amazing. The online session was really informative. We had just started learning about the journey. The session eased our tensions a lot. The panel of experts helping us out to understand the disease more, was a wonderful addition to an already great cause. Individual attention for every doubt was also notable.
Liza Thomas
Daughter to Breast Cancer Patient, participant at zoom session
Participant #PINKDAYTOSHINE 2020 Zoom Event

Gallery

Click on any of the below banners to see the images from that year.

Frequently Asked Questions

Learn more about the event.

PINKDAYTOSHINE is celebrated every 26th October. Since the pandemic, the getogether on the 26th is organized as an online event and where any one coping with Breast Cancer can join us.
The formal unveiling of images along with stories of PINKDAYTOSHINE 2022 participants will be done virtually on the 26th of October 2022 at the webinar.
The virtual event will have a panel of speakers including Breast Cancer warriors sharing their inspiring message and medical experts offering insights on coping with Breast Cancer and on the after care. They will be answering some of the questions from the participants as well. This Breast Cancer Awareness Month we will address the importance of early detection, fear of recurrence of cancer, importance of oral health, mental wellness and on importance of gut health etc.

The #PINKDAYTOSHINE photoshoot is extended to 10 Brave Warriors every year , who come forward to share their story in hopes to inspire those undergoing their fight with Breast Cancer. This year shoot is organized on 16th October AbuDhabi and 22nd Oct in Dubai.

Share your Breast Cancer journey & message to others: The #PINKDAYTOSHINE shoot and casual get-together is extended exclusively to Breast Cancer warriors - those who are currently battling breast cancer and those who are brave survivors. The shoot is organized in Dubai and AbuDhabi, hence currently open to residents of UAE.

Join our causal online gettogether ZOOM every 26th October: Joined by a panel of health & mental wellness experts and breast cancer warriors sharing their insights.
The online event is open to breast cancer survivors, those currently coping with it and their families from anywhere in the world. Admission on invite only. Language of communication would be English. REGISTRATION FOR PINKDAYTOSHINE 2022 event is open.

Support this project : If you are an individual or a brand that is passionate about working towards supporting the cause of raising Breast Cancer awareness and is keen to celebrate the amazing warriors of breast cancer who never gave up, you can join in and support this yearly event. Please note, this is not a fund raising event.

The profound & positive impact of a photoshoot on a Breast Cancer survivor (read more on Story of PINKDAYTOSHINE) followed by a deep desire to do something for fellow mothers & the warriors of Breast Cancer lead to the birth of Pinkdaytoshine.
While celebrating the extraordinary human behind every image, we hope to raise Breast Cancer awareness with the general public and share stories of HOPE, POSITIVITY & RESILIENCE with those currently fighting Breast Cancer & their families.

This is a probono project. Which means we don't raise funds nor is a charitable foundation.

Every year we put together a small event , a casual get-together for the participants of PINKDAYTOSHINE, who are battling Breast Cancer or those brave survivors.

If you are Breast Cancer warrior and wish to share your story with us to help others, Contact Us.
You can be part of the photoshoot or join as a speaker on 26th October.

If you are a Brand or Individual passionate about raising Breast Cancer Awareness or celebrating the Brave warriors. You can support by offering probono services or products to enhance the experience of the participants at the event.
Sponsor gifts for the Goodie bag which is offered as a token of appreciation exclusively to the participants.
Alternatively you can also sponsor the decor, venue, F&B (if you are from any of these industries) for the #pinkdaytoshine shoot, to make this event memorable for all the women who come forward to share their story.

Our Supporting Brands

Every year, we are joined by few socially responsible brands in the UAE that offer probono services or their products as gifts to make it a memorable experience for our participants. Behind these brands are individuals passionate about the cause, and some of whom have lost a dear family member to Breast Cancer.

If you are interested in supporting #PINKDAYTSOHINE project, please feel free to contact us. Together let's celebrate the brave warriors of Breast Cancer & raise awareness.

Feel free to write to us. We love to hear from you.

#PINKDAYTOSHINE

Dubai, United Arab Emirates